ShopVision vs Crayon

Crayon captures competitor signals for B2B product marketing teams. ShopVision tracks competitor pricing, assortment, marketing, and MAP compliance for brands and retailers. Same category name, different job.

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rated 5/5 on G2

300,000+ brands, retailers, and marketplaces, with 15 million products tracked daily.

Know your market. Own the moment.

Same category name, different job.

Crayon is a competitive enablement platform for B2B software companies, built around broad signal capture: website changes, news, hiring trends, executive moves, and social activity, organized for a product marketing or competitive intelligence owner and published out to sales. ShopVision tracks what competitors do in market: price changes, promotions, advertising creative, assortment shifts, and MAP violations across retailers and marketplaces, matched at SKU level. Both get filed under competitive intelligence. They answer different questions for different teams.

How we compare

Feature

ShopVision

Crayon

Competitor website and messaging change tracking

Alerting into Slack and Microsoft Teams

Competitor advertising and campaign creative

Competitor price and promotion monitoring

Assortment and catalog tracking

MAP compliance and unauthorized seller detection

SKU-level product matching

Battlecards and sales enablement workflow

ShopVision capturing a competitor promotion across paid ads and SMS

What sets ShopVision apart

ShopVision and Crayon are rarely a straight swap. The question is which signals you need, and which team is going to act on them.

300,000+ brands and retailers tracked daily

Apparel, Consumer Goods, Beauty, Health, Jewelry, Supplements, Home Goods, Outdoor, and much more.

Nike

eBay

Sephora

Amazon

Costco Wholesale

Target

Whirlpool

Louis Vuitton

Nordstrom

YETI

Etsy

Sam's Club

Prada

REI

Hermès

Stanley Black & Decker

Wayfair

JOOR

Under Armour

Faire

Levi's

Rolex

LEGO

StockX

BJ's Wholesale

Kate Spade

Dillard's

Dyson

Cartier

Poshmark

Herman Miller

Staples

Anthropologie

NuORDER

Glossier

KitchenAid

Farfetch

Tiffany & Co.

Zalando

Macy's

Bloomingdale's

Chanel

Alibaba

Gap

Samsonite

Burberry

Grainger

Crate & Barrel

These are the questions we hear most often from teams comparing ShopVision and Crayon.

Are ShopVision and Crayon competitors?

Rarely in the same deal. Both appear in competitive intelligence roundups, which is why they get compared, but Crayon is built for B2B software product marketing and sales enablement, and ShopVision is built for brands and retailers who need to see pricing, assortment, promotion, and channel activity in their market.

Does Crayon track retail pricing and assortment?

Crayon captures a broad stream of competitor signals including website changes, so published price changes can surface there. It is not built for SKU-level price monitoring across retailers and marketplaces, and it does not cover assortment tracking or MAP compliance.

Which one do we need?

If a product marketing team needs to track a set of named software competitors and arm sales with that intel, that is Crayon. If a pricing, merchandising, or channel team needs to know what competitors charged, launched, promoted, or advertised this week, that is ShopVision.

Can we use both?

Yes. They serve different teams and the data does not overlap, so there is no duplicated spend. That is a common setup for companies with both a software business and a retail or wholesale channel.

How is ShopVision priced compared to Crayon?

ShopVision publishes its pricing and sells each of its four products independently, with a free trial on Marketing Intelligence. Crayon is sold enterprise on an annual contract, quote only, with no self-serve option.

Does ShopVision replace a competitive intelligence program?

It replaces the market-facing half of one. ShopVision covers what competitors are doing commercially, with the analysis done and the move recommended. It does not produce battlecards, win/loss programs, or sales enablement workflow, and it is not trying to.