How to win BFCM 2026, category by category.

The follow-up to the Casual Footwear Black Friday Benchmark: seven plays for winning BFCM 2026, built from what 24 casual footwear brands did last holiday plus the signals we're tracking in the market right now.

The follow-up to the Supplements Black Friday Benchmark: seven plays for winning BFCM 2026, built from what 10 supplement brands did last holiday plus the signals we're tracking in the market right now.

The follow-up to the Accessible Jewelry Black Friday Benchmark: seven plays for winning BFCM 2026, built from what 24 accessible jewelry brands did last holiday plus the signals we're tracking in the market right now.

The follow-up to the Travel & Luggage Black Friday Benchmark: seven plays for winning BFCM 2026, built from what 18 travel and luggage brands did last holiday plus the signals we're tracking in the market right now.

The follow-up to the Casual Menswear Black Friday Benchmark: seven plays for winning BFCM 2026, built from what 18 casual menswear brands did last holiday plus the signals we're tracking in the market right now.

The follow-up to the Performance Running Black Friday Benchmark: seven plays for winning BFCM 2026, built from what 21 running brands did last holiday plus the signals we're tracking in the market right now.

The follow-up to the Athleisure Black Friday Benchmark: seven plays for winning BFCM 2026, built from what 19 athleisure brands did last holiday plus the signals we're tracking in the market right now.

The follow-up to the Beauty Black Friday Benchmark: seven plays for winning BFCM 2026, built from what 25 beauty brands did last holiday plus the signals we're tracking in the market right now.