ShopVision vs Profitero

Profitero is a deep digital shelf platform for global CPG, now part of Publicis. ShopVision protects your price on the digital shelf with competitor pricing and wholesale MAP enforcement on one dataset, and is independently owned.

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rated 5/5 on G2

300,000+ brands, retailers, and marketplaces, with 15 million products tracked daily.

Know your market. Own the moment.

Depth on the shelf, or breadth across the market.

Profitero is built for global CPG brands running omnichannel programs across a very large retailer footprint, and it links digital shelf performance to sales and share, supported by an in-house analyst layer. Where it stops is enforcement and marketing: it is not a repricing or MAP enforcement tool, and it does not track competitor advertising creative or promotional email. ShopVision covers pricing and assortment, adds those two fronts on the same dataset, publishes its pricing, and remains independently owned rather than sitting inside an advertising holding company.

How we compare

Feature

ShopVision

Profitero

Digital shelf and assortment tracking

Competitor price monitoring

Competitor advertising and campaign creative

MAP violation detection and enforcement

Unauthorized seller identification

Published pricing and free trial

Independent ownership

Retailer coverage breadth and sales-linked share data

From a broken price to a protected one, on every SKU.

One loop across every retailer and reseller. ShopVision runs it, you see every step.

A price breaks

Something about one of your products changed on the digital shelf, on any retailer or marketplace.

Reseller below MAP

Competitor price drop

Unauthorized seller

One of your SKUs

Your hero SKU

MAP $348 · 12 retailers · 31 resellers tracked

ShopVision reads what is behind it

The exact variant, the full offer, and who moved first, so the response fits this product on this shelf.

Variant match

Promo and offer

First mover

Price restored and reported

Checked until the price is back where it belongs. What happened shapes the next alert.

Price back at MAP

Margin protected

Full evidence log

The right team acts

Wholesale gets the notice drafted, sent, and escalated. Pricing sees the gap in context and holds margin.

MAP notice

Escalation

Pricing alert

How much is your digital shelf leaking right now?

Explore Digital Shelf Intelligence

See how ShopVision protects your price

ShopVision tracking competitor stock status over time

What sets ShopVision apart

Profitero is a strong platform. These are the three differences that usually decide it.

300,000+ brands and retailers tracked daily

Apparel, Consumer Goods, Beauty, Health, Jewelry, Supplements, Home Goods, Outdoor, and much more.

Nike

eBay

Sephora

Amazon

Costco Wholesale

Target

Whirlpool

Louis Vuitton

Nordstrom

YETI

Etsy

Sam's Club

Prada

REI

Hermès

Stanley Black & Decker

Wayfair

JOOR

Under Armour

Faire

Levi's

Rolex

LEGO

StockX

BJ's Wholesale

Kate Spade

Dillard's

Dyson

Cartier

Poshmark

Herman Miller

Staples

Anthropologie

NuORDER

Glossier

KitchenAid

Farfetch

Tiffany & Co.

Zalando

Macy's

Bloomingdale's

Chanel

Alibaba

Gap

Samsonite

Burberry

Grainger

Crate & Barrel

These are the questions we hear most often from teams comparing ShopVision and Profitero.

Is ShopVision a direct replacement for Profitero?

It depends on what you use Profitero for. If you rely on its retailer coverage breadth or its sales-linked share data, Profitero is strong there and ShopVision does not match it. If you use it to watch competitor pricing, assortment, and content, ShopVision covers that and adds advertising and MAP compliance.

Does Profitero do MAP enforcement?

No. Profitero is a digital shelf analytics platform, not a repricing or enforcement tool. Brands running a wholesale channel typically pair it with a separate MAP vendor. ShopVision covers both on one dataset, which removes the second contract and the reconciliation between them.

Does the Publicis ownership matter?

For some brands it does and for others it does not. Profitero was acquired by Publicis, and several other platforms in this category are now owned by advertising holding companies. If your competitive data touching a group that also serves your competitors is a concern, that is worth raising in procurement. ShopVision is independent.

What is digital shelf intelligence?

It is how ShopVision protects your price everywhere you sell online. Price integrity has two sides: what competitors charge and what your resellers hold. ShopVision tracks both on one dataset, matched to your products down to the variant, so pricing and wholesale teams catch competitor moves and MAP violations the day they happen.

What does ShopVision cover that Profitero does not?

MAP compliance and unauthorized seller detection, competitor advertising and campaign creative, and competitor email and promotional messaging. All on the same dataset and matching layer as pricing and assortment.

How does pricing compare?

Profitero is a premium enterprise subscription, quoted by retailer, market, and SKU count, with a heavier onboarding process. ShopVision publishes its pricing and sells each of its four products independently, with a free trial on Marketing Intelligence.

Can we run both?

Yes, and large CPG teams sometimes do, keeping Profitero for retailer breadth and share data while ShopVision covers pricing, marketing, and channel compliance. More often teams start with the front Profitero leaves uncovered and reassess at renewal.

Can we run ShopVision alongside our current tool?

Yes. Run the Side-by-Side. Keep your current tool on while we set you up. We build your tracking set from your own lists, so there is nothing to migrate, and most teams are running within a week of kickoff. Turn the old tool off once you have seen what each one finds.